THIS IS WHY
WE MARCH.

Marching matters. Across the world and right here at
home, we have a lot to march for. We asked some of our
M·A·C Artists to share their personal stories. This is
why we march. We hope you will, too.

  • “
    THERE'S
    ROOM
    FOR
    EVERYONE

    For identifying who you are – and shouting it. This is why Gabby Marches.
    Join the movement. #ThisIsWhyWeMarch

  • “
    WE ARE
    ALL-
    INCLUSIVE

    For the individual liberties being chipped at. This is why Mike marches.
    Join the movement. #ThisIsWhyWeMarch

  • “
    IT'S OK
    TO BE WHO
    YOU ARE

    For the ability to feel safe. This is why Alicia marches. Join the movement.
    #ThisIsWhyWeMarch

  • “
    WE NEED
    YOU TO
    BE YOU

    For being brave and breaking the mold. This is why Brandy marches.
    Join the movement. #ThisIsWhyWeMarch

  • “
    I AM MY
    OWN
    PERSON

    For acceptance, outside of your house. This is why Nic marches.
    Join the movement. #ThisIsWhyWeMarch

  • “
    WE HAVE
    TO START
    WITH THE LITTLE
    THINGS

    For living your best, most authentic life. This is why Chris marches.
    Join the movement. #ThisIsWhyWeMarch

MARCH FOR LOVE

M·A·C
LOVES
PRIDE

We celebrate pride every day at M·A·C – glamming for All Ages, All Races,
All Genders since our founding in 1984. Because we don’t just
stand – we march for L-O-V-E!

WEAR YOUR PRIDE
VIVA
GLAM

Change your Lipstick, change a life!
Every cent of the selling price of VIVA
GLAM Lipstick is donated to the M·A·C
VIVA GLAM Fund to support the health and
rights of people of All Ages, All Races
and All Genders. In 25 years, VIVA GLAM
has raised $500,000,000.

GIVE A GLAM