TREND WITH BENEFITS #POWERLIDS

The AW18 runways at Kenzo, Ashley Williams and Jour/Ne popped with eye colour for fall - from bold to marigold to soft chambray. Deliver a power move this season with a single vibrant shade splashed across lids.

The latest Shiny Pretty Things Eye palettes and Mini Glitter & Pigments allow you to explore a curated colour wardrobe full of shades and textures - from rich matte neutrals to shimmer-packed brights. Pair and play endlessly with these all-new on-trend palettes.

TIPPING POINT BY ASHLEY RUDDER, M·A·C DIRECTOR OF DIGITAL CONTENT & ARTISTRY:
1. Apply Prep + Prime 24-Hour Extended Eye Base all over lids and into creases
to ensure all-day wear and intensely saturated colour.

2. Choose a single shade of your choice from one of the new Shiny Pretty Things Eye palettes or Mini Glitters & Pigments, then use a flat brush like the 239S Brush to press the shade onto lids.

3. To soften the look, blend out any harsh edges with a fluffy brush, like the 224S Brush.

Pro Tip: Have fun with the Eye Shadow shape. Softly blend the shape upward toward creases for a subtler effect, or keep the shape sharp and more graphic for a bolder look.